So, how does this all work?

So, how does this all work?

Let's show you

The Basics

The aim of ‘What Would You Do?’ is simple: to inspire behavioural change.

We invite participants to discuss, debate and contextualise common workplace situations, and decide what they think the best course of action is through a safe (and fun!) lens.

Organisations have been using serious games in a professional context for years now: they deliver typically-dull learning experiences in a fresh way, getting participants engaged and increasing the likelihood of staff applying their learnings to their work.

Employees feel that gamification makes them more


Why Gamification?

Gamification pulls together core concepts of behavioural economics, human psychology, learning & development, motivation and more.

By nature we love to play games, so why not use that to your organisations’ advantage?

We created ‘What Would You Do?’ to distil these tried and tested psychological principles into an experience that players enjoy and connect with, in order to encourage positive and desirable behaviours which can be applied to real-world situations.

By causing people to challenge their own mindsets and assumptions, ‘WWYD?’ broadens perspectives and influences diversity of thought amongst cross-functional teams, and since everybody playing will be so focused on the game, they might not even realise how much they are learning!

We think that there are six key benefits of serious games like ‘What Would You Do?’:

Unlock Knowledge

All employees have (tacit) knowledge that’s rarely utilised. Game-based learning can unearth this hidden potential by bringing people together to discuss everyday scenarios and share experience and insights.

Remove Silos

Specialised teams (silos) are susceptible to poor communication, insular thinking and unhealthy internal politics. Bring cross-functional teams together with game-based learning to improve teamwork, collaboration and communication, helping individuals see issues from a wider viewpoint.

Bring Learning to Life

Fed up with not getting ROI from your training investment? When learning lacks practical application, it fails to stick. Gamification brings teams together to discuss how the things they are learning can impact back in the workplace, testing understanding and allowing groups to find solutions to common issues.

Psychological Safety

Gamification creates a safe environment for players to share thoughts and ideas, and to discuss and debate issues in the interest of playing the game. This means players can be more open, communicative and creative without fear of failure.

Remove Friction

Gamification makes learning social, which improves collaboration, communication and teamwork. It helps to break down internal friction and barriers by increasing awareness of peers’ roles, ideas, perceptions and experience.

Engaging and Fun

Traditional training often fails to inspire or resonate with hard to reach groups in the workplace. Instead, when people focus on a game, they are so engaged, they don't even realise they are learning!

This all sounds great, doesn’t it?

If you’re curious about how to achieve behavioural change by using ‘What Would You Do?’ Discover more about our programme