How WWYD was born

What Would You do? was developed by the team at Thinking Focus, a group that specialises in behavioural change in the workplace. Before developing WWYD, the Thinking Focus team worked exclusively with blue-chip clients around the world, helping drive productivity and organisational change, through facilitation, workshops, consultancy and coaching.

The team have great relationships with all their clients, and Adient Plc was no different. They approached us with a challenge: could we make our high impact methodology and toolset accessible to more of their people? They had identified their First Line Managers (FLM) as having particular development needs. The FLMs have the most influence on the workforce; they are critical to the smooth running of their operations and central to an engaged workforce.

Traditional training was simply not going to work. Courses are expensive and would take them away from the line for too long, and time is money. The “Sheep Dip Approach” lacks impact and never delivers new behaviours. They were looking for a solution that would be light touch, repeatable and deliver behaviour change. Above all, it needed to resonate and work for the FLMs.

Drawing on all of our experiences we were challenged to develop a solution that would hit the mark on all levels. Our solution needed to:

  • Be fun and engaging
  • Challenge individuals to think differently and improve their behaviours
  • Be cost-effective, flexible and highly customisable to any operation

We explored a variety of prototypes and iterations, testing our designs with a range of clients from different sectors and role types.

Early feedback was unanimous; our solution would work.  Although, as you can see from this image, we had some work to do on the design side!

We worked with designers in New York on the design of the current board, voting zones and books (we know we could have found an agency closer, we just liked their work).  We were also lucky enough to be introduced by someone in our network to the Manufacturing Technology Centre, a UK manufacturing research organisation.  The MTC designed some of the components and sourced or introduced us to suppliers for the various parts of the game kit, they even manufactured some of the bits themselves.  A slight change of pace from the aircraft parts and medical instruments that they normally work on.

With their help, the counters and voting tokens in the final version of ‘What Would You Do?’ are digitally printed, and then mounted on a brass base, while the main game board is actually made from lino, which makes it very tough and strong, yet it can be rolled up and stored neatly away.

After testing our prototypes and receiving great feedback, we presented ‘What Would You Do?’ to our clients and…THEY LOVED IT!

We are even developing variations to mix it up!