Our Story

‘What Would You Do? was developed by the team at Thinking Focus, the behavioural change specialists, as a solution to a variety of problems faced by frontline managers in companies around the world.

It all adds up

The Harvard Business Review estimated that frontline managers comprise 60% of an organisations’ total management population, and are responsible for 80% of its entire workforce.

That’s why we were so concerned to find out (from Crucial Conversations by Patterson et al.) that 70% of employees are avoiding difficult conversations with their boss, colleagues and direct reports. What’s more, is that every failed conversation costs your organisation $7,500 AND more than eight workdays.

Manager Management

Frontline managers play a pivotal role in influencing the business as a whole, bridging the gap between senior management and their staff. With the wrong attitudes, people-management can be very stressful for managers; they may well be worried about making the wrong call, whilst also acutely aware that their teams expect them to have all the answers in order to function efficiently.

We needed a method to develop frontline managers’ communication skills, one that wasn’t plagued by the common issues of traditional classroom-based learning – such as clunky cookie-cutter teaching programmes that require large commitments to off-the-job training days.

The solution was training that could be administered in short engaging bursts, and what better way to go about that than by creating a game out of it?!

And so, ‘What Would You Do?’ was born. With game-based learning, new positive behaviours can be picked up in less than an hour. ‘WWYD?’ uses psychology and interactivity to inspire behavioural change, and bring people together to discuss thorny issues, all through a medium that is both engaging and fun for players.

Curious about how it works? Well, you can read all about that here:

You can also find out about how we produced ‘What Would You Do?’ in this video from the Manufacturing Technology Centre: